Who We Are
Qualis is the nation's first DME management company; we are not a DME direct supplier. The difference is critical. We offer value and benefits to both hospices and DME direct suppliers. With a focus on high-quality patient care, we are able to provide hospices with clinical education, significant DME cost reductions, consolidated monthly payments, and valuable benchmarking and utilization analysis.


Our Beginnings...
Qualis was established in 2006 providing DME management and support. In 2009, we were hired on a project for a hospice with an average daily census of 1,200. The hospice faced growing pains of multiple offices, multiple DME vendors, various formularies and varying DME ordering processes. This added the additional burden of cumbersome monthly reconciliations.
First looking for simplicity, we were looking to find one regional or national DME to handle the management for all of their offices. When presented to the hospice team, they balked. It was explained that vendor choice was mandatory as they knew which of their vendors were reliable, and relationships established meant a comfort in their representation to their clinical staff and patients.
Also, an important feature and benefit would be a common ordering platform for all offices and one invoice per office/per team.
Lastly, the needs of the Medical Director and Clinical Director were robust reporting to help manage costs, along with suggestions of industry best practices to help their clinical staff improve patient care.
After this project in 2006, it was apparent to us that adapting our services, being open and flexible to each hospice’s unique needs and building an expansive vendor network would provide a specialized and valuable service. Qualis has been focused on providing this extraordinary service to our hospice partners and vendors for 16+ years and we will continue to do so – always looking for new ways to be the best DME partner for your hospice and teams.
Qualis Leadership Team

Jared Kelley, MBA
Chief Executive Officer
Read the BioJared Kelley, MBA
Chief Executive Officer
Jared serves as President and CEO of Qualis. Since joining Qualis in 2011, he introduced a vision for an online ordering platform with real-time reporting and started data mining efforts to establish Qualis as the nation’s leading expert on Durable Medical Equipment (DME) utilization. With over 13 years of management experience, 11 within healthcare, Jared brings experience in operational efficiencies, sales leadership, contract negotiations, and big data analysis. He and his wife have four children – all boys! Outside of spending time with his family, he is a former SCUBA instructor and enjoys exploring the realms of cave and technical diving.

J. Hall Thorp, DSL, MBA
Chief Strategy Officer
Read the BioJ. Hall Thorp, DSL, MBA
Chief Strategy Officer
Hall is a Qualis founder and serves a Chief Strategy Officer. He has spent a majority of his professional career assisting clients achieve increasing value from formal and informal relationships with suppliers. Hall’s primary areas of expertise for clients are in the areas of negotiations, organizational strategy, entrepreneurship, and leadership. Hall is an avid tennis player. He enjoys travel and hiking with his wife and two young adult children, and has a passion for working with mission-driven hospices.

Jay Myers
Chief Operating Officer
Read the BioJay Myers
Chief Operating Officer
Jay is the Executive Vice President and Chief Operating Officer at Qualis Management. After joining the Qualis team in 2020, he expanded our national network of vendor partners as well as helped Qualis weather the COVID virus. Having been in healthcare since starting his career in 1993 in Durable Medical Equipment (DME), Jay has held executive positions in Credentialing, Network Development, Provider Relations, Customer Relations, Client Services, and Product Development with national insurance and DME companies. His greatest accomplishment is his family. He and his wife Christine have two beautiful daughters and enjoy travel, the beach, and spending time with friends and family.

Bobbi Heimsoth
Vice President of Sales
Read the BioBobbi Heimsoth
Vice President of Sales
Bobbi serves as the Vice President of Sales at Qualis. She holds a Bachelor of Science in Health and Physical Education from Oklahoma Panhandle State University. Bobbi is an accomplished sales professional with several years’ experience impacting growth, profitability, and sales performance. She excels in client-centered consultative selling and managing partnerships along with innovative sales strategies and marketing concepts. Before coming to Qualis, Bobbi was the Vice President of Sales for a Home Health and Hospice EMR Organization. Her personal experience with both Home Health and Hospice has fueled her passion for the industry. Bobbi and her husband, Chris, have two beautiful daughters. They enjoy outdoor activities such as hiking, golf, and traveling to as many National Parks as possible.

Norma Lindbloom
Vice President, System Services
Read the BioNorma Lindbloom
Vice President, System Services
Norma serves as Vice President of System Services at Qualis. She joined Qualis in 2014 and has been instrumental in developing system enhancements that benefit hospice and vendor partners alike. She has 20 years of management experience and over 22 years of experience in managed care. She is a certified HIPAA professional and Six Sigma Lean Green Belt in Healthcare.

Linda Sheets
Vice President, Information Systems
Read the BioLinda Sheets
Vice President, Information Systems
Linda serves as Vice President of Information Systems at Qualis. She holds a Bachelor of Science in Business Administration from East Carolina University. With 25 years of managed health care experience, she has held key positions that have allowed her to use technology to support industry needs and standards. She and her husband Wes have a beautiful daughter. Linda enjoys serving in her local church in various roles and spending time with her family.

Heath Lanier
Senior Director of Project Management
Read the BioHeath Lanier
Senior Director of Project Management
Heath serves as Director of Partner Services. He holds a Bachelor of Arts in Psychology from NC State University. Heath joined Qualis in 2013. His knowledge of the DME management process extends across system enhancements, online orders, customer service, service resolutions, and provider contracting. Heath and his wife Mary Kate have a beautiful daughter. He enjoys college athletics, baseball, golf, and other physical activities.

Diane Dancy
Director of Partner Services
Read the BioDiane Dancy
Director of Partner Services
Diane serves as Director of Partner Services and has extensive experience in hospitality, customer service, and management. Since joining the Qualis team in 2017, Diane has become proficient in Online Ordering, System Enhancement, Provider Relations, Quality Improvement, Customer Service, and Client Engagement. Diane has a passion for problem-solving and helping people navigate the complexities of the DME management process. Outside of work, she and her husband Terrell have three wonderful boys and enjoy slipping away to the Outer Banks as often as possible.

Al Lewis
Director of Business Analytics
Read the BioAl Lewis
Director of Business Analytics
Al serves as Director of Business Analytics for Qualis. She has an eclectic background with a BA in both Music and Biblical Studies as well as a previous career of teaching High School English before joining Qualis. Since joining the team in 2019, Al has taken ownership of the invoicing process and developed a knack for DME data analysis which serves to expand the success of both Qualis and our hospice partners. Al and her husband Eric have two lovely daughters and a delightful son as well as a grandson. She uses her musical background to serve in her local church and also enjoys a great cup of coffee and a good jog.

Ludis Cardenas
Director of Network Development
Read the BioLudis Cardenas
Director of Network Development
Ludis joined our Qualis team in 2021 and is a seasoned professional with an extensive background in vendor management. With over 15 years of experience in business and client operations, Ludis has consistently demonstrated her ability to build strong relationships with vendors, optimize procurement processes, and drive cost-effective solutions for our DME providers. As the Director of Network Development, Ludis envisions driving continuous improvement and fostering a culture of trust and collaboration between the organization and its suppliers. Outside of work, Ludis enjoys traveling, live music and time “under the sun” with her fiancé, their three children (all boys) and their golden retriever, Piper.
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Marcela Lima
Marketing Manager
Read the BioMarcela Lima
Marketing Manager
Marcela serves as Qualis' Marketing Manager. She holds a Bachelor of Science in Marketing Communication from Emerson College. Marcela is an experienced professional with 8+ years of expertise in the field. Passionate about all things art and fashion, she combines her creative flair with strategic acumen to craft compelling marketing campaigns. Beyond the boardroom, Marcela likes to indulge her artistic side by painting and enjoys evenings filled with laughter at comedy shows with her boyfriend Joey. Her multifaceted interests reflect her dynamic approach to life and her commitment to both professional and personal growth.

Our Vision
With purposeful intensity, we develop partnerships that foster excellence, achieve profitable growth, and enable us to care for people in a way that honors God.

Our Mission
We serve our clients by providing heartfelt Intelligent DME™ solutions that lower cost and enhance patient care while cultivating a culture that is rooted in a love for God and for others.

Our Core Values
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Genuineness: We are REAL... authentic, sincere, open, kind, free from pretense or deceit.
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Relationships: We care deeply for others.
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Innovation: We find creative solutions.
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Collaboration: We unite around a common goal and see it through to completion.
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Stewardship: We carefully manage all that is entrusted to us.
Programs That Hold a Place in Our Hearts
Whether here in the United States or on the other side of the world, Qualis takes helping those in need seriously. Dependent upon their passion, members of our Qualis team volunteer in local non-profits or may schedule time for international mission trips. Working together, our team provides funding, needed supplies, and other tangible support for Christian ministries locally and throughout the world. We feel individual and corporate philanthropy should be born out of each person's personal faith and thereby contain tangible and intangible support for the advancement of all humanity.

Operation Christmas Child

Orphans in Cambodia

Meals on Wheels

Helping Homeless Children in Uganda
